Twenty (20) mentees attended the virtual launching of the second batch Kapatid Agri Mentor Me Program (KAMMP) in the region. The said program is in partnership with Philippine Center for Entrepreneurship (PCE) - Go Negosyo and was first launched in Zamboanga Peninsula in the year 2020. The first batch was able to produce sixteen (16) graduates.

The KAMMP aims to nurture and sustain agri-business in the country through mentorship. Industry practitioners serve as mentors to provide guidance and assistance to equip farmers, fisherfolks, agricultural cooperatives or associations, youth, and agri-enterprises with the right entrepreneurial mindset, practical knowledge, and strategies that will help in expanding their agribusinesses.

During the launching program, Go Negosyo’s Senior Adviser for Agripreneurship and Mindanao Programs Head Ms. Ginggay Hontiveros-Malvar rendered her welcome remarks, and ATI 9’s Training Center Superintendent II Ms. Alicia Rose Nebreja gave an opening message. Messages of support from ATI’s Former Director Dr. Ana Mula and Go Negosyo Chairman and President Mr. Joey Conception were also given.

After all the messages, three (3) former mentees shared their experiences and testimonials. The mentees were Ms. Susan Empeynado, Adviser of Cassava Growers and Processors Association in Dapitan City, Mr. Muncini Hinay, Co-founder of KIDS WHO Farm in Zamboanga City, and Ms. Janice Mae Paglinawan, Operations Manager of Paglinawan Organic Eco Farm in Dumingag, Zamboanga del Sur.

The orientation proper then followed which was presented by Ms. Abby Famadico of Go Negosyo. After the orientation the mentees raised their inquiries and concerns in the question and answer session.

Towards the end of the program, the mentees were able to introduce their name, their farm or business names, their products, and their expectation on the program.

Four (4) modules were already discussed, to wit: Module 1 Entrepreneurial Mind-Setting and Values Formation; Module 2 Business Model Canvass; Module 3 Marketing and Digitalization of Agri Marketplace; and Module 4 Accounting and Bookkeeping last September 21, 22, 28 and 29 respectively.

The KAMMP Batch 2 was launched last September 19, 2022 via Zoom and the online sessions were scheduled every Wednesday and Thursday at 1:00PM-5:00PM