Cagayan de Oro City---The Agricultural Training Institute-Regional Training Center X (ATI-RTC X) recently marked the training completion and graduation of the Capacity Enhancement Training on Digital Marketing (Batch 2) which commenced on October 3 to 6, 2023 in Cagayan de Oro City, under the Province-led Agriculture and Fisheries Extension System (PAFES), in partnership with the Provincial Agriculture Office (PAO) of Misamis Oriental.
22 attendees from the said province participated in the 3-day activity and were mentored with basic social media marketing using e-commerce platforms, social content creation, entrepreneurial mindset, and basic financial literacy.
PAFES aims to bring extension services to the grassroots level at the same time, harmonize agricultural plans and programs on a provincial level. Its component includes food security which includes rice, livestock, poultry, high-value crops, and fisheries production. Other stakeholders that constitute support came from the academe, cooperatives, non-government entities, and other government agencies which have extension services and underscore food security.
Farmer entrepreneur Marie Grace Halibas of Margeuries House of Goodies shared her experiences as an entrepreneur with the participants. Representatives from DA-AMAD, DOST, and DTI were also present to give business advice and help start up their businesses. (Karlo Jayvert R. Cardente)
