In celebration of National Rice Awareness Month, the staff of the Agricultural Training Institute-Regional Training Center XII (ATI-RTC XII), led by Rice Program Focal Person Engr. Jun Rey L. Samillano, gathered to recite the Panatang Makapalay (Rice Oath) and pledge their commitment to responsible rice consumption. This solemn recitation underscores the start of the #BeRicePonsible campaign, a month-long initiative focused on promoting appreciation for rice and encouraging sustainable, mindful consumption practices among Filipinos.

The #BeRicePonsible campaign is designed to inspire individuals and communities to reduce rice wastage, recognize the hard work of local rice farmers, and choose rice varieties that support nutrition and sustainability. Through activities like informational sessions, community pledges, and social media engagement, ATI-RTC XII aims to build awareness of rice’s role in Filipino culture and food security.

Engr. Samillano emphasized the importance of mindful consumption and collective action in addressing food security challenges. The campaign’s kickoff event serves as a call to action for everyone to embrace the role they play in supporting the rice industry, ensuring a sustainable supply for future generations.

This commitment to #BeRicePonsible sets the tone for a month dedicated to raising awareness and celebrating the vital role rice plays in the Philippines’ culture, economy, and everyday meals.