With the purpose of boosting client engagement, communication, and information exchange, ATI-RTC 02 held a training for Farmers Information and Technology Services (FITS) Center staff from April 3-5, 2024.

The program, dubbed "Accelerating Communication and Engagement through Knowledge Products Development and Digital Know-how for FITS Staff Training," is a major step toward upgrading agricultural extension services. Recognizing the changing landscape of information distribution and the growing reliance on digital platforms, FITS Center is committed to using technology to optimize its effect and reach.

"Napaka-importante po ng training na ito kasi isa ito sa hinahanap kong training dahil sa aming office po ay ako po ang nakahawak ng [Facebook] page namin, kaya ako po ang nagdedesign at nagle-lay-out ng mga ipo-post sa page namin at nageedit ng synthesis for reporting. Kaya naman talagang na-enhanced po ang kakayahan kong gumawa ng promotions para po sa ating farmer-clients. Nalaman ko din ang tamang proseso ng paggawa ng IEC materials at nakatulong din ang topic tungkol sa ICT Tools dahil mas may alam na ako para mas mapabilis ang information dissemination sa ating magsasaka. Sa FITS Center Management naman ay nagkaroon din ako ng nga ideya kung paano ito simulan at mas maging epektibo sa ating mga client. Masasabi kong magaling na ako sa pag-edit ngunit pag-uwi ko galing sa training na ito, ay may mas igagaling pa pala ako," said James Harison L. Rafanan from LGU Jones, Isabela.

Moreover, the initiative places a strong emphasis on digital literacy and proficiency, equipping FITS Center staff with the skills needed to navigate and utilize digital tools effectively. Training sessions cover a wide range of topics, including the Techno-based IEC Materials and Development, Fundamentals of layout and design (Canva and Cupcat), Agri Apps and ICT Tools, Documentation and Report Writing, Social Media Management, and FITS Center Management.

"Digital literacy is no longer a luxury; it's a necessity. By empowering our staff with the knowledge and skills needed to harness digital technologies, we can enhance our capacity to deliver timely and relevant information to farmers," said Dr. Claris Marayag-Alaska, OIC-Center Director of ATI-RTC 02.

In addition to boosting internal communication and training, the program intends to increase contact with farmers and agricultural stakeholders using innovative digital platforms. FITS Center staff are encouraged to use social media, mobile apps, and other digital platforms to convey information, share knowledge, and build community participation.

As FITS Centers embrace digital innovation and invest in staff training, it stays committed to its objective of providing farmers with the knowledge and resources they need to prosper in a fast changing environment.