QUEZON CITY, Philippines—Aimed at capacitating agriculture stakeholders on the production and marketing management of agricultural products in urban set-up, the Agricultural Training Institute (ATI) recently conducted a three-day Training on Agripreneurship for Urban Agriculture Coordinators.
ATI’s OIC Deputy Director Antonieta J. Arceo emphasized the thrust of the Department of Agriculture towards the more aggressive Plant, Plant, Plant Program, amidst the COVID-19 pandemic and the Russia–Ukraine crisis. She reiterated the importance of trainings that would supplement the activities of the schools and communities. Deputy Director Arceo expressed that the Institute will continually assist these organizations, in line with ATI’s mission, other programs, and services.
Reden Mark F. Costales, Chief Executive Officer (CEO) of the Costales Nature Farm, and an agricultural vlogger, served as the Resource Person of the activity. He presented how they are successfully managing their business. He stressed that everything should be learned by the proprietor so that there are no breaches during emergencies. Optimizing company performance through better management of human resources was highlighted in the discussion of Human Resource Management. Meanwhile, in terms of Financial Management the topics discussed included bookkeeping, projections, financial statements, and financing, which forms the foundation for reaching goals through sound business decisions. He likewise cited that a successful farmer finds and creates his market. As such, various strategies in selling products and services, and gaining customers were discussed.
This said activity was conducted last March 30 to April 1, 2022 at the Rural Development Education Center in ATI Central Office’s Compound. After the training, the coordinators are expected to re-echo their learnings to their co-workers, and their respective communities.
