CENTRAL AVENUE, Quezon City—The “AgriKids: Digital Learning Resource for Future Farmers”, as jointly implemented by the Agricultural Training Institute (ATI) and the Knowledge Channel Foundation Inc. (KCFI), was recognized at this year’s Anak TV Seal Awards for the Television Category under Educational shows.
The Anak TV Seal is annually bestowed to exemplary television programs that fulfill the needs and help mold the character of Filipino children and youth. Each content was judged based on the questions, “Is it the kind of online program my child can watch even with minimal supervision only?” and “Will I want my child to watch this program because it is child-friendly?”
Twenty-four (24) jurors from the academe, business, advertising, television networks, and child-focused groups, among others, meticulously screened the nominated entries.
KCFI Transmedia Manager Christian Gaite and ATI-Knowledge Products Development Services Section Chief Karl Louise Salibio were present to receive the award held on December 8 at the INC Museum.
Meanwhile, in a Facebook post, ATI Director Remelyn Recoter stressed the importance of this collaborative project in responding to some challenges in the agriculture sector, particularly, the aging population of farmers and the low participation of the youth in the sector.
“We, at the ATI, are very hopeful that this series can create ripples and make a difference in the minds and hearts of the younger generation about the importance of agriculture in their everyday living,” she said.
In 2021, the ATI, through the Information Services Division (ISD), and the KCFI produced 10 videos for Pre-Kinder to Grade 2 students. These were used as agriculture-related learning materials for K-12 until 2025. Likewise, this undertaking aims to provide an avenue for kids to understand the important role of agriculture in their daily lives.
The AgriKids videos are available at https://www.facebook.com/watch/knowledgechannel/487412823490676/
(with reports from Anak TV and GMA)