MUÑOZ, Nueva Ecija – Representatives from the various agencies of the Department of Agriculture (DA) and Department of Trade and Industry (DTI) gathered recently together with media practitioners from the different TV and radio networks for the Food Security Cluster Communications Workshop.
The said workshop was organized by the Presidential Communications Office (PCO) as part of its Media Engagement and Workshop Series of Bagong Pilipinas 2024 with the different departments under the administration of President Bong-bong Marcos.
Pamela Mappala, assistant chief of the ATI’s Information Services Division, joined the communications group of the different agencies of the DA and DTI during the activity. Likewise, journalists, reporters and communicators from the traditional media industry covering the national food security sector participated in the three-day workshop.
In his speech, Agriculture Secretary Francisco Tiu Laurel recognized the importance of the media’s role in disseminating information on government programs, projects, and services, that will help boost agricultural production in the country. Tiu Laurel further affirmed the DA’s stand with the PCO to ensure that transparent, accurate, and reliable information are provided to the public.
The workshop served as a venue for the panel discussions on the current state of the agriculture sector and the trade and industry of the country, as well as the government’s initiatives to address such concerns in the food security sector. Some tips on optimizing digital communications and effective communication strategies for the stakeholders were likewise tackled during the panel discussion.
Experiential field visits showcasing the different farming technologies at the Philippine Rice Research Institute (PhilRice) and Central Luzon State University’s Kamalig (Keeping A Modern Agricultural Landscape through Integrating CLSU-Generated Technologies) Model Farm capped the activity.
The workshop was held last April 3 to 5, 2024 at PhilRice Headquarters in Maligaya, Muñoz, Nueva Ecija.
